This training is made possible thanks to our partnership with Fundraising Academy Cause Selling Education.

Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving.  According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019,” and, of that, individual giving “totaled an estimated $309.66 billion,” representing 69% of total giving.    

A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. We’ll provide you with an overview of the fundraising landscape and walk you through the key components of an individual giving program. 

Upon completion of this course you should be able to:  

• Explain the importance of individual giving in a nonprofit’s fundraising strategy  
• Identify key steps for a successful individual giving program 
• Draft a plan to start or improve your annual individual giving program
  

Intended audience: 

• Fundraising & development staff 
• Board members 
• CEOs, executive directors, upper management 
• Grant writers 
• Program directors and staff 

Access to the recording will be provided to registrants of the live training. Upon completion of your registration, you will be receiving an email from our webinar platform, GoToWebinar. The email will contain your unique link to the live webinar.

This class is brought to you in partnership with the Toledo-Lucas County Public Library, a member of Candid’s Funding Information Network, which is a consortium of partners that provide local nonprofit communities with access to funding databases, nonprofit trainings, and the opportunity to connect with like-minded social sector professionals.

Accessibility

If you have a disability and may require accommodations in order to fully participate, please contact us via [email protected], or you can reach us at (800) 421-8656 (option 3). For more information, please visit our Disability Inclusion page.

Live CART captioning will be available during this event.